Communications Strategies

 Convener: Robin Cox (count: 9)

Headlines:

• Provides strategies to leadership and CEOs that are actionable!
• Defines audiences: mayor/city, citizens, companies/industry/HREGI, students (K-12, higher education)
• Articulates messages and actions based on audience
• Regional economic development - emphasis on raising awareness of standards
• Defines principles and tools already in existence

Next Steps: Required Actions

• Create brand, tagline, logo, website (be aware of early adopters motivated by environmental concerns, 2nd wave led by innovation/$)
• We will associate, identify and stratefy the Green Sustainable Development Community within Northern Alabama

Most Urgent/Compelling:

Huntsville will lead the country in sustainable industry, innovation, and technology by ?( when). set a timeline!