Dr. Brian Nattrass

Dr. Brian Nattrass is an internationally acclaimed author, speaker, lawyer, and senior corporate advisor on the strategy and execution of sustainability initiatives and corporate responsibility. He has been retained as sustainability advisor to many organizations, both private and public, including Starbucks and Nike in the private sector, and NASA and the U.S. Army in the public sector. A former All-American athlete, Brian had a twenty-year career in corporate law and finance prior to dedicating himself to corporate responsibility and sustainability. Having served as both CEO of a public manufacturing company and Chairman of Earth Day International, he brings a balanced and informed perspective to the issues of sustainability and corporate responsibility.
Brian is the coauthor of four books on the theory and practice of sustainability and corporate responsibility. Their most recent book, DANCING WITH THE TIGER — Learning Sustainability Step by Natural Step focuses on the dynamics of innovation, organizational transformation, and the integration of more sustainable business practices. It features some of the latest learning from their clients such as Nike, Starbucks, the U.S. Marines, the City of Seattle, the global engineering firm CH2MHILL, and the international mountain resort of Whistler, BC. His first book THE NATURAL STEP FOR BUSINESS — Wealth, Ecology and the Evolutionary Corporation, has become an international sustainability bestseller, and is used by businesses, universities, and government agencies around the world.
Keynote Presentation
SUSTAINABILITY – National Imperative, Business Opportunity, and Framework for Regional Planning & Development
This keynote presentation will examine key drivers of sustainability at the national level; explore profitable sustainable business opportunities and strategies with companies like Starbucks, Target, Hyatt and Nike; and examine successful use of sustainability as a framework for regional planning and development with government-led initiatives across North America including the world-class resort of Whistler, BC, the military installation of Ft. Bragg and the Sandhills Region of North Carolina, and the public water utility of the Las Vegas Valley Water District along with the Southern Nevada Water Authority regional water agency.
GC Florida 2009 Speakers
- All Speakers
- John Adams
- Matt Bauer
- Marty Black
- Mary Anne Bowie
- David Bracciano
- Ian Bryan
- Josiah Cain
- Dr. Penelope Canan
- Janice Canterbury
- Robin Cape
- Tim Center
- Steve Cochran
- Victoria Colangelo
- Senator Lee Constantine
- Dea Corns
- Jaime Correa
- Mayor Richard Crotty
- Lori Cunniff
- Paul D'Arelli
- Jerry Daigle
- Michael Dobson
- Mayor Buddy Dyer
- Larry Eisenberg
- Eric Corey Freed
- Gil Friend
- Terry Gips
- Susan Glickman
- Peter Goren
- Alisa Gravitz
- Charlie Hemmeline
- Alex Hinds
- Mike Italiano
- Jeff Jones
- Dr. Pierce Jones
- Walter Kulash
- Dr. Jennifer Languell
- Ken LaRoe
- Phil Laurien
- Mickey Lee
- Sunny Lewis
- John Lushetsky
- Georgia Malki
- Joseph B. Malki
- Eamon Martin
- Kathy Baughman McLeod
- Marty Mesh
- Trish Michaels
- Tom Mueller
- Dr. Brian Nattrass
- Steve Nicholas
- Dr. Demitri Nikitin
- Devesh Nirmul
- Cody Nystrom
- Katie Porta
- Colin Read
- Jerome Ringo
- Jordanna Rubin
- Jamie Schlinkmann
- David Smith
- Shannon Staub
- Jennifer Szaro
- Walt Thomson
- Robert Van Der Like
- Michael Wallander
- Michael Whelchel
- Jim Yawn
- Marci Zaroff
GC Florida 2009
Green Cities National
David Smith, President, SunWorks Solar
“Our Green Cities experience in Orlando was a great one. SunWorks Solar met decision-makers who will have an important influence on our future, as well as the future of clean, renewable energy in Florida. Ideas, enthusiasm and outlook were all positive. A solid investment for SunWorks Solar.”
Trish Michaels, M4 Marketing, Agency for SunWorks Solar
“Wasn't that a valuable gathering of brilliance and innovation last week? We at M4 Marketing and SunWorks Solar were highly impressed and plan to return next year.”
Steven McCaslin, Southeastern Division Regional Manager, Permapave
“The Green Cities target audience was everything you said it would be.”
Daniel Garceau, President, Empower
“The Green Cities Conference in Orlando was one of the most inspiring events I have sponsored. The management, staff and volunteers at Green Cities were totally dedicated and thoughtful. It was an excellent forum to meet and interact with hard to reach policy makers at government and county levels. I do not want to miss your next exhibitions, please keep me posted. Thanks for the personal attention.”
Sunny Lewis, Editor in Chief, ENS
“Congratulations on a beautiful conference in Orlando” reports Environment News Service Editor in Chief, Sunny Lewis. “You are doing a real service for the Earth.”
City of Orlando Mayor Buddy Dyer
“It is opportunities like Green Cities Florida that support our region's efforts to shift the way we think and operate, ultimately saving money, supporting job growth and protecting our natural resources.”



















































