Gil Friend
Gil Friend is the founder, president, and CEO of Natural Logic Inc., providing advisory services in strategy, design, operations, and information systems that help clients build economic advantage through exceptional environmental performance – Sustainable performance you can take to the bank™.
Clients have included Auberge Resorts, Agilent Technologies, Dean Foods, Ex’pression Center for New Media, General Mills, Gilead Sciences, Granite Construction, Green Mountain Energy, Hewlett Packard, Levi Straus & Co, Nike, Odwalla, Pacific Gas & Electric, Sun Microsystems, the US General Services Administration and many others.
Friend lectures widely on business strategy and environmental policy, and currently writes "The New Bottom Line" at www.natlogic.com/new-bottom-line, offering strategic perspectives on business and environment, and an irregular weblog on strategic sustainability and other matters of interest at blogs.natlogic.com/friend. He wrote the "Ask the Experts" feature at GreenBiz.com, and a "Sustainability Sundays" column for WorldChanging.com. He has contributed chapters to several books, including Worldchanging: A Users Guide to the 21st Century, Sustainable Enterprise Report, Sustainable Enterprise Fieldbook, and is the author of the forthcoming books: The Truth About Green Business (FT Press) and Risk, Fiduciary Responsibility and the Laws of Nature.
Workshop
The Truth About Green Business
Green is all the rage. But what makes a business green? and what makes it green and successful? This intensive introduction by Gil Friend touches on the basic "truths", offering both fundamental principles and practical details. Gil will cover Strategy, Operations, Green Marketing, Products & Services, Design, Procurement, Green Building, IT, Management, Finance and Green Futures, and go more into depth the next day in Setting a Course of Action for Greening Your Business.
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David Smith, President, SunWorks Solar
“Our Green Cities experience in Orlando was a great one. SunWorks Solar met decision-makers who will have an important influence on our future, as well as the future of clean, renewable energy in Florida. Ideas, enthusiasm and outlook were all positive. A solid investment for SunWorks Solar.”
Trish Michaels, M4 Marketing, Agency for SunWorks Solar
“Wasn't that a valuable gathering of brilliance and innovation last week? We at M4 Marketing and SunWorks Solar were highly impressed and plan to return next year.”
Steven McCaslin, Southeastern Division Regional Manager, Permapave
“The Green Cities target audience was everything you said it would be.”
Daniel Garceau, President, Empower
“The Green Cities Conference in Orlando was one of the most inspiring events I have sponsored. The management, staff and volunteers at Green Cities were totally dedicated and thoughtful. It was an excellent forum to meet and interact with hard to reach policy makers at government and county levels. I do not want to miss your next exhibitions, please keep me posted. Thanks for the personal attention.”
Sunny Lewis, Editor in Chief, ENS
“Congratulations on a beautiful conference in Orlando” reports Environment News Service Editor in Chief, Sunny Lewis. “You are doing a real service for the Earth.”
City of Orlando Mayor Buddy Dyer
“It is opportunities like Green Cities Florida that support our region's efforts to shift the way we think and operate, ultimately saving money, supporting job growth and protecting our natural resources.”