Gil Friend |

Gil Friend

Gil Friend

Gil Friend is the founder, president, and CEO of Natural Logic Inc., providing advisory services in strategy, design, operations, and information systems that help clients build economic advantage through exceptional environmental performance – Sustainable performance you can take to the bank™.

Clients have included Auberge Resorts, Agilent Technologies, Dean Foods, Ex’pression Center for New Media, General Mills, Gilead Sciences, Granite Construction, Green Mountain Energy, Hewlett Packard, Levi Straus & Co, Nike, Odwalla, Pacific Gas & Electric, Sun Microsystems, the US General Services Administration and many others.

Friend lectures widely on business strategy and environmental policy, and currently writes "The New Bottom Line" at, offering strategic perspectives on business and environment, and an irregular weblog on strategic sustainability and other matters of interest at He wrote the "Ask the Experts" feature at, and a "Sustainability Sundays" column for He has contributed chapters to several books, including Worldchanging: A Users Guide to the 21st Century, Sustainable Enterprise Report, Sustainable Enterprise Fieldbook, and is the author of the forthcoming books: The Truth About Green Business (FT Press) and Risk, Fiduciary Responsibility and the Laws of Nature.


The Truth About Green Business

Green is all the rage. But what makes a business green? and what makes it green and successful? This intensive introduction by Gil Friend touches on the basic "truths", offering both fundamental principles and practical details. Gil will cover Strategy, Operations, Green Marketing, Products & Services, Design, Procurement, Green Building, IT, Management, Finance and Green Futures, and go more into depth the next day in Setting a Course of Action for Greening Your Business.