Marci Zaroff is the Founder and President of Under the Canopy. She has a degree from the Haas Business School of the University of California, Berkeley. A vegetarian since the age of 16, Marci co-founded a thriving health and environmental educational center, AVEDA spa, national magazine and organic cafe in New York City, known today as “The Institute for Integrative Nutrition”.
After a decade in the natural/organic food and beauty world’s, Zaroff recognized the “missing link” in the wellness equation, and in 1996, seized the opportunity to launch leading lifestyle brand “Under the Canopy”, to coin and trademark the term “ECOfashion®” and to pioneer the market for organic and sustainable textiles. Zaroff is a recognized visionary and leader in organic fiber fashion and home products and has created a unique development, distribution and monitoring business model to ensure that the process and the products remain pure and authentic.
She speaks and lectures worldwide on sustainable textiles and green business, was a key driver in defining the USA and global Standards for organic fiber certification, has launched organic fiber initiatives in top retailers such as Whole Foods Market, Macy’s, Target, Bed Bath & Beyond and AVEDA, and is featured extensively in major TV and print media, including Entrepreneur, Newsweek, The New York Times, USA Today, InStyle, Lucky, Vanity Fair, CNN, Entertainment Television, Good Morning America and The Discovery Channel, to just name a few.
Legends and Legacies”, recognized as an “Honorary Member” of the Turkish Clothing Manufacturers Association, honored with the Natural Product Industry’s prestigious “Socially Responsible Business Award”, selected as New York Moves’ “Top 25 Power Women” and was a finalist for both Fashion Group International’s “Rising Star Award” and ELLE Magazine’s “Mercury Style Award”.
How Green Business Can Set Your Company Apart While Changing the World
In today’s world, people are much more concerned about healthy and “green” living than ever before and they recognize that the choices they make may have an impact on the quality of their life and the future of the planet. Ms. Zaroff will speak on current consumer needs and desires, the importance of organic fibers, and the opportunities and challenges in building a green business. Using Under the Canopy’s business model as an example, she will focus on global warming, the latest changes in federal standards and fair trade, as well as how to build a transparent supply chain and an authentic marketing message with a mission of environmental and social integrity.